January-February 2008 | Volume 7, Issue 1
Anti-aging & Wellness
Vibration Training: A Painless Path to health, wellness & performance
By Scott Hopson, BS (Hons), Director of Education-Power Plate
WWhole Body Vibration (WBV) is a mechanical stimulation characterized by an oscillatory motion. The parameters that determine its stress factor (intensity) are frequency, amplitude, and magnitude of these oscillations. The vibration creates disruptions to instability and gravity, thus forcing the body to stabilize itself through innate and natural reflex muscle actions.
[»] Purchase
Dermatology
Bridge Therapy - Lumenis, Ultrapulse Encore
By Scott B. Wells, M.D., P.C
II vividly remember seeing Bridge Therapy for the first time a little over a year ago. What was so amazing to me was not that I was seeing skin resurfacing for the first time, (I had over ten years of experience with CO2 Laser Resurfacing), but that the revolution in delivery of the beam instantaneously answered so many questions in my mind concerning what was imperfect about earlier resurfacing...
[»] Purchase
Laser & Light Technology
The Erbium YAG: 2940nm, A Rejuvenated Laser
By David Cauger, Contributing Editor
Non surgical facial rejuvenation treatments are the fastest growing segment in aesthetic medicine. It is estimated over 8 million procedures will be performed annually worldwide by 2009, producing $6.4 Billion in fees......
[»]Purchase
Legal Case of the Month
Insurance Landscape for Medical Spas: Protecting Your Business Assets
By Megan K. Packard, Professional Liability Solutions, LLC
It is great to hear excitement in the voice of a physician talking about the medical spa/anti-aging center he/she will be opening. Usually, they call to secure the malpractice insurance for the medical spa; but when the conversation turns to other types of business insurance available many respond, “What’s general liability? What’s a BOP? Why do I need that?” While physicians are extremely adept clinicians, many are not schooled in the business end of running a retail medical practice. As I once heard it stated, “It takes more than hanging out your shingle to create a successful medical spa.”.....
[»] Purchase
Medical Spas
Marketing Metrics: Getting the most from your marketing dollars
By Cheryl Whitman, CEO of Beautiful Forever
You know you need to market, but how effective are your methods? How do your marketing initiatives affect your bottom line? By measuring the impact of your efforts, you can refine and optimize your “marketing mix” to capture more–and make the most of–your existing customer base and the emerging prospect market.....
[»] Purchase
Plastic Surgery
The Use of Harmonic® Technology in Abdominoplasty
By: Al S. Aly, M.D., F.A.C.S.
Abdominoplasty, or “tummy tuck,” is one of the most commonly performed plastic surgery procedures. According to the American Society of Plastic Surgery (ASPS), abdominoplasty was among the top five cosmetic surgical procedures conducted in 2006. Nearly 150,000 abdominoplasties were done in 2006, representing an increase of 133% since 2000...
[»] Purchase
Practice Management
Win Patients With a Winning Website
By Joseph Sameh, CEO - NeedMyDoctor
Deciding to have liposuction, microdermabrasion, breast augmentation or any other aesthetic procedure is certainly not as easy as buying a new car, party dress, or sound system. Consumers realize that they have to actually live through the experience—and then live with the results....
[»] Purchase
