ISSUE: September-October 2007
Anti-aging & Wellness
The New Smile Wide Market
By Jacqueline Clarke, Diagonal Reports
The new "dental spa" or "spa dentistry" market is growing so fast that it is difficult to maintain up-todate figures. Currently, depending on the definition applied, anything from 5% to 50% of dental practices in the U.S. could be considered a "dental spa." Whatever their numbers, most dental spas, like the dental practices from which they have evolved, are privately owned businesses...
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Dermatology
ETHNIC SKIN UPDATE - Ethnic Skin and the Sun
By Rada Tierney, Contributing Editor
The mild weather of late summer and early fall is show-off season for skin. Vacations or special occasions such as weddings and high school reunions during this time of year prompt a flurry of activity in physician offices and medical spas. Consumers intent on improving their appearance through cosmetic procedures seek treatments such as BOTOX® injections to smooth furrowed brows and reduce excessive sweating, dermal fillers to enhance lips, lasers to banish unwanted hair and spider veins, and chemical peels to minimize fine lines, acne, or melasma. Warm weather is also one of the most...
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Laser & Light Technology
Analtyical Report - Cynosure Affirm
By David Cauger, Contributing Editor
Cynosure, Westford, MA (NASDAQ): CYNO has now added a 1320nm fractional wavelength for skin tightening to their clinically successful Affirm product. The new Affirm MultiPlex is arguably the single most comprehensive skin rejuvenation light-based device in the aesthetic industry.The addition of the 1320nm fractional wavelength working in sequence with the 1440nm is intended to provide deeper penetration to achieve contraction of collagen fibrils resulting in...
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Legal Case of the Month
Understanding Your Medical Professional Liability Insurance Policy
By Megan K. Packard, Professional Liability Solutions, LLC
Taking the time to learn about your medical professional liability insurance ("malpractice") is one of those tasks no one likes to do. Often, this task is accomplished too late, when a claim or lawsuit drives the healthcare provider to seek greater understanding of the policy and its implications on the individual practitioner. It is always amazing how often I ask physicians who their insurer is and what type of policy they have - claims made or occurrence; and they cannot tell me who the company is, nor can they have, or the difference between the two. Without such knowledge, how can practitioners understand...
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Medical Spas
Med Spa Metrics, Measurements for Success - Part II
By Cheryl Whitman with Mac Fadra, Beautiful Forever Medical Spa Business Consultant
"If you can't measure it, you can't manage it," says management guru Peter Drucker. Conversely, if the customer service and consultation techniques you are using to build and retain your clientele can be measured, you have exactly what you need to improve your position in the medical spa market. Ultimately, the numbers you identify through measurement can help you...
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Plastic Surgery
Laser Imaging Analysis Improves Breast Surgery Results
By Gregory Alan Wiener, M.D., F.A.C.S.
Drs. Oren Tepper, Nolan Karp, and Mihye Choi of the New York University (NYU) Institute of Reconstructive Plastic Surgery have been presenting their recent findings to medical conferences around the country. "There has certainly been a lot of excitement and enthusiasm around the whole project," Dr.Tepper says. Their research explores the novel use of 3D laser scanning to obtain accurate measurements for several types of breast surgery. Their preliminary study, "Virtual 3-dimensional modeling as a valuable adjunct to aesthetic and reconstructive breast surgery," was recently...
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Practice Management
How to Effectively Benefit from Your Email Database
By Lou Haggerty, PUMC
In the cosmetic services arena the media vehicle that is overtaking the industry is the Internet. Every smart aggressive cosmetic physician or MediSpa owner has attractive and effective web sites that are constantly being updated to reach the rapidly growing target market. However, having an attractive website is only part of the challenge. The real effort should be in capturing and "working" the emails and inquiries that come from the Web site. It is very important to assign an individual who has major responsibility for checking the emails daily. Additionally, this individual should appreciate the importance of follow-up after...
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