ISSUE: Winter 2005
Anti-aging & Wellness
Aromatherapy
Without a doubt, Aromatherapy has emerged triumphantly and continues to surge as one of the most popular methodologies for use in the holistic spa setting. Although by no means a “new” therapy, Aromatherapy has a documented long-term usage dating back to the ancient Egyptian Pharaohs. Today, in the opinion of many, it has had a well deserved Renaissance and overwhelming curiosity, acceptance by both therapists and the public at large. Its popularity has no doubt been spurred on by a world quest for alternative methods to health and well-being, even by those who are traditional medical practitioners. Furthermore, the public, braced for the far and sometimes deleterious effects to health and well-being of the new millennium, seems to sense that although there will be new strides in technology and pharmacology, these also could have unwanted side effects, such as...
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Dermatology
Choosing a Clinical Line for Your Practice
Fifteen years ago, anyone seeking out a physician’s expertise to correct a skin condition usually left the office with a prescription in hand. This was the practice of the times. Most doctors would never even have considered dispensing products directly to patients out of their own office. Times have changed. The gap between aesthetics and medicine has narrowed considerably as pioneers in the skin care field began developing nonprescription, science-based, clinically researched, results-oriented professional strength skin care products for in-office dispensing. Today, patients are skipping the drug store and purchasing skin care options directly from their doctor’s office. Along with clinical skin care products, the use of chemical peels, botulinium toxin type A injections,...
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Laser & Light Technology
2005 Choice Awards
The Aesthetic Trends & Techologies’ Laser & Light Choice Awards were developed to give credit to those devices which are outstanding in their treatment categories. These awards are based on survey results conducted by Aesthetic Trends. The awards concept, categories, and accompanying comments were developed and written by David M. Cauger of Boston Aesthetics, LLC in cooperation with Aesthetic Trends & Technologies. The following descriptions are for the ATnT Award and Honorable Mention for each Treatment Category. This year there are expanded categories. A few categories have been removed and some added based on the balloting comments received by ATnT...
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Legal Case of the Month
THE AESTHETIC PHYSICIAN’S OFFICE: MOVING BEYOND MISCONCEPTIONS
Unfortunately, this patient is not alone. Similar cases involving anesthesia mishaps abound; and patients are dying or emerging from surgery with unwarranted complications due to a variety of anesthesia-related causes including overdoses, dangerously prolonged surgery, inadequate monitoring, sub-par or nonexistent resuscitation equipment/drugs, and poorly trained personnel. Such cases illuminate the many patient safety risks and liabilities associated with administering anesthesia in the physician office setting. It is unsettling to think that the problem is likely to get worse in the years to come as more surgeries migrate from the acute care setting to office-based practices. Already, officebased surgeries have increased approximately 93 percent from 1996 to 2004, according to a 2004 Outpatient Surgery Center Market Report. In 2005, the total number of outpatient surgeries in the United States is expected to hit approximately 40 million, of which...
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Medical Spas
Complexion Analysis Tools
AN OVERVIEW
Aesthetic medical practices such as medical spas generate revenue through sales of products and services. As a result, for many medical spas the traditional patient encounter involving presentation of a problem, differential diagnosis, and prescribed treatment has metamorphosed entirely into a sales encounter. Complexion analysis tools offer a nice alternative to the hard retail sales approach by providing a framework for diagnosing a patient’s skin condition. Employing a complexion analysis tool during the consultation allows the physician to assess, analyze, and diagnose the patient’s skin condition, then prescribe a treatment regimen specifically targeted to the patient’s needs. At the end of the encounter, the patient understands what service...
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Men’s Aesthetic Procedures
Creating Successful e-Newsletters
Do-it-yourself e-newsletter services are proliferating like fruit flies these days. They are fantastic deals. They let you design, write, and send your own business communications for a price which is as close to free as you can get. The catch, of course, is that you have to do all the work. But if you have someone in your office who is tech-savvy, a good writer and designer, able to negotiate a learning curve gracefully, and with extra time on her hands, this could be the most cost-effective marketing you will ever find. Here are some of the rules I follow to create lively e-newsletters for my clients (cosmetic medicine providers like yourself). You may be asking yourself, why would a provider of these e-newsletters offer to teach the very tricks for which she charges her clients? Simple: I want you to find out how hard I work...
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Plastic Surgery
Marketing Your Practice in 2006
With competition heating up, now more than ever you need a plan to attract and retain aesthetic patients. This is the perfect time to get your plan in place to execute at the beginning of the year and follow through all year long. The following is a simple checklist broken down into three areas: YOUR IMAGE Let’s face it – image can be everything in the world of cosmetic enhancement, and details can count. The aesthetic patient is looking for ambience. How you are perceived by your patients as well as prospective patients starts with your image. Keep in mind, it is not what you say about your practice, it is what your patients are saying about your practice: • Is your office clean and clutter-free? Is it updated and does it reflect your interest in aesthetics? Do you have fresh flowers, soft background...
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