RADIUS 2010 CAMPAIGN: GET A BETTER HANDLE ON IT!
RADIUS unique designs and customized grips offer smarter, easier way to take care of teeth
KUTZTOWN, Pa. – RADIUS has become the toothbrush maker of today. With customized grips, ergonomic handles, oval heads, and three times the amount of bristles than ordinary toothbrushes, the revolutionary RADIUS toothbrush designs have made brushing teeth fun, comfortable, easier and more beneficial. With their wide surface area heads, RADIUS toothbrushes offer users a long lasting, sustainable toothbrush for less pressure on the gums and a smarter, more efficient clean. As the very first toothbrush to accommodate both right- and left-handed people, RADIUS toothbrushes have become the must-have for all those looking to improve their dental health this year and this new decade. By encouraging consumers to Get a better handle on it!, RADIUS hopes that everyone will focus more attention on their dental health in 2010 and years to come.
The American Dental Association (ADA) recommends brushing teeth twice daily for two minutes and that worn bristles won’t do a good job of cleaning teeth, but many people’s dental habits do not meet ADA standards. Experts report that poor dental habits such as not using the right toothbrush, improper techniques, not brushing long enough, not flossing and too much sugar in one’s diet lead to a variety of oral problems linked to heart disease, diabetes, premature birth, arthritis, osteoporosis, and more. For the most common perpetrators of these mistakes, there is now a toothbrush to make things easier with RADIUS.
Also, the ADA recommends replacing your toothbrush every three to four months or when bristles are frayed. Wholeheartedly, the experts at RADIUS agree, especially if one is using one of those toothbrush brands that have ordinary bristles as they are likely to become frayed or worn in that amount of time or less. RADIUS toothbrushes have up to 300 percent more bristles and a much more effective, wide oval head that’s designed to fit very comfortably in any mouth. In addition, with so many more top grade bristles, on average, RADIUS toothbrushes last three times as long as any other brands.
With their comfortable, more effective heads and soft, fine bristles, RADIUS Toothbrushes allow users to reach a larger surface with less pressure on the gums. The ADA recommends brushing at an angle, which most people are not aware of, but the comfortable, ergonomically-designed RADIUS handles are made to brush at just the right angle. The average brush time, which is 45 seconds for males and 60 seconds for females, is far under the two minute ADA brushing recommendation. RADIUS makes brushing teeth easier and fun and has been found to increase brushing time for most users. RADIUS users report that RADIUS Toothbrushes last three times longer than the average toothbrush, helping consumers to also get a better handle on their finances, saving them money from having to buy new toothbrushes every three months.
“Launched 25 years ago, RADIUS continues to design and manufacture some of the world’s most advanced and innovative toothbrushes, and we are so thrilled to see dental health becoming more of a priority for people today,” says Saskia Foley, Executive Vice President of RADIUS. “Good oral health begins with clean teeth, and RADIUS is helping everyone get a better handle on their teeth. We’ve already gotten a huge amount of positive feedback on the expansion of our product line, and that shows us that now is the time that people can do something about their oral health in a fun and innovative, yet effective, way.”
Since the company’s inception, RADIUS has designed seven distinct and unique lines of toothbrushes for different styles and needs. With the expansion of the product line, including the introduction of the Scuba, Intelligent™, Source, and children’s line (Kidz, Pure Baby and Totz), RADIUS has been deemed the “natural choice for a natural smile.” With every single line featuring a customized grip, a round head and soft premium bristles, RADIUS also offers both left-handed and right-handed toothbrushes, making it easier for left-handed users who usually have a difficult time with ordinary toothbrushes. Features of each product line include:
RADIUS Original
The first and most popular, the RADIUS Original features an oval head with 300% more premium bristles than any ordinary toothbrush. ADA accepted, the Original is made from 100% Sustainable Wood-based cellulose and distributes pressure evenly, reducing enamel erosion and massaging sensitive gum tissue to reduce bleeding, while the handle has a customized grip, ensuring a dentist recommended 45 degree angle.
RADIUS Source
With its unique environmentally-friendly design and a handle made from bio-plastics of recycled dollar bills, recycled flax fiber or recycled wood, the RADIUS Source allows users to keep their toothbrush forever. By using RADIUS lightweight, unbreakable replacement heads made from surgical-grade nylon, users can discard the heads and keep the handle forever. The replaceable heads snap easily into the handle, last three months and rotate for left or right-handed users. With its fanned bristle pattern and a narrow head for better access to the back teeth, the RADIUS Source is the answer for users who want to take care of their teeth and the earth.
RADIUS Scuba
Ideal for harder brushers, the RADIUS Scuba’s flexible rubber neck and non-slip handle reduces pressure while the wide oval head and 300% more bristles than ordinary toothbrushes leaves the mouth clean and healthy. Available in a variety of fun colors, the Scuba is perfect for those who wear braces. Also ADA accepted and available for both right- or left-handed users, the RADIUS Scuba is a fun and comfortable way for both right and left-handed users to brush their teeth.
RADIUS Intelligent
With a built in 2-minute timer and 30-second quadrant timer to help recommended brush time and technique, the RADIUS Intelligent guides users to brush for the appropriate time as recommended by the ADA. Included is a 3-month wear meter to signal time for a new replaceable head. The non-slip re-usable handle reduces waste by 93% and is guaranteed for 4 years.
RADIUS Kidz, Totz and Pure Baby
A mini-sized Original, the RADIUS Kidz, with even softer bristles for children’s sensitive teeth, a wide head, thumb grip and comfortable handle, makes brushing teeth fun and easy for all kids. Children are no longer fighting their parents on brushing teeth; they are asking for it with the RADIUS Kidz toothbrush.
For younger children, RADIUS offers the RADIUS Totz toothbrush, for children ages 18 months and up. With its tapered handle for parents and young tots, the FDA approved and Bisphenol-A Free brush is safe for young children’s teeth and sensitive gums. Its oval head is designed without corners for delicate gums and teeth. Finally, for the very young, the RADIUS Pure Baby toothbrush, for ages 6-18 months old, is a perfect way for parents to care for their baby’s sensitive mouth. With a tapered handle to provide maximum control and guidance, the oval head is designed without corners for babies’ soft mouths and is the world’s first completely dye-free, BPA-free toothbrush.
To get a better handle on your dental health in 2010, RADIUS encourages users to switch from their old toothbrush to a RADIUS Toothbrush. By using a RADIUS Toothbrush, consumers can get a better handle on their teeth, their smile, their health and their finances.
About Radius
RADIUS is a 26 year-old family-owned consumer products company. It is a leading designer, manufacturer and marketer of specialty toothbrushes and complimentary products, including toiletries’ travel cases and dental floss. RADIUS is a leader in the natural products industry in personal care and is renowned for its combination of innovative designs, premium materials, and eco-conscious manufacturing that redefines ordinary personal care products with the goal of enhancing the quality and enjoyment of everyday routines. The company is vertically integrates, design and manufacturing, inspecting all of its products by hand. Parallel goals of promoting energy-efficient manufacturing and a focus on a clean and cutting-edge design presence sets Radius apart from the rest.
Radius
610.683.9400
www.radiustoothbrush.com
Source: Radius