Lumixyl™ Brightening System

A New Physician-Grade System Designed to Safely Address the Signs of Hyperpigmentation

New York, NY—Envy Medical, Inc., introduces the new Lumixyl™ Brightening System, a revolutionary multi-faceted approach to effectively treat hyperpigmentation without irritation or other side effects associated with prescription Hydroquinone or retinoids. This professional skincare system introduction builds on the success of the Lumixyl Topical Brightening Crème introduced in 2009.

“The Lumixyl Topical Brightening System is an entirely new approach to naturally brighter, more vibrant skin, representing a new physician-grade standard in skincare,” explains Dr. Basil Hantash, MD, PhD, a board certified Stanford-trained dermatologist and vice-chairman of the board at Envy Medical, who also helped develop the Lumixyl peptide technology.

Dr. Hantash

An innovation in skin brightening technology, the four products in the Lumixyl Brightening System work synergistically to target existing hyperpigmentation and to prevent its recurrence. For most patients these formulations can eliminate the need to use hydroquinone or its bi-products, which are controversial due to their potential side effects. Lumixyl products are proven to be powerful but gentle on skin.

“Physicians and the public at large have been calling for a viable alternative to prescription hydroquinone therapies,” commented Envy Medical CEO, Curtis A. Cluff. “We are very pleased to be able to answer that call with a system that provides visible brightening with a safe and non-irritating formula.”

The Lumixyl Topical Brightening System builds on the four products including Active-Prep Cleanser, the Topical Brightening Creme, GlycoPeel 20 Rapid Exfoliating Lotion, and Moisture-Lock Sunscreen SPF 30. The products are ideal for all skin types. Lumixyl Brightening System retails for $270 for four full size products.

Developed by Envy Medical, Inc. and dermatological researchers at Stanford University, Lumixyl products are made exclusively for dermatologists, plastic surgeons and skin oriented aesthetic physicians. The products are manufactured and sold by Envy Medical in the United States and distributed internationally by Toronto Canada-based Basis Medical Technologies.

About BASIS
BASIS Medical Technologies specializes in the development and distribution of groundbreaking technologies in medicine and medical aesthetics. Headquartered in Toronto, Canada, BASIS is an innovative technology platform with sales, marketing and training capabilities around the world. With an experienced management team and medical advisory panel, BASIS is committed to delivering and developing cutting-edge medical products internationally. Basis is an exclusive market representative for Lumixyl in markets throughout the world, a product licensed by Envy Medical Inc.

About Envy Medical
Envy Medical develops, markets and sells highly effective non-invasive skin rejuvenation therapies for patients suffering from either dermatologic or aesthetic conditions. The Company’s lead products include SilkPeel®, a breakthrough device combining exfoliation with dermalinfusion® for deeper tissue delivery of active ingredients and better patient outcomes. Envy is also the exclusive licensor of skin brightening peptides including Lumixyl, developed at Stanford University. The Lumixyl peptide is now also available as a topical solution for SilkPeel procedures, addressing hyperpigmentation and photo-damage.

Envy Medical
888.848.3633
www.envymedical.com

Source: Envy Medical

Aesthetic Trends & Technologies
March | April 2010
Wellness Department

By Paula Simpson, B.A.Sc. (Nutrition), R.N.C.P., Contributing Editor & Advisor

The aging process is one of the best examples of the effects of deteriorating homeostasis. Aging is accompanied by an impairment of the physiological systems including the homeostatic systems such as the immune system. The free radical theory of aging (one of the most widely accepted theories) proposes to explain aging according to which oxygen-derived free radicals cause age-related impairment through oxidative damage to biomolecules, with mitochondria being the main target of free radical attack. Since oxygen radicals are needed for many metabolic and physiological processes, a balance between radical production and their antioxidant-linked inactivation is required to preserve health.

The skin, being the largest organ in the body and barrier from the external environment, is very susceptible to damage produced by free radicals due to its constant contact with oxygen and other environmental stressors, such as UV exposure. This damage caused by free radicals impairs the ability of the cells to transport nutrients, eliminate wastes, and reproduce healthy skin cells, in turn causing an
accumulation of chemical events and by products that deteriorate and interfere with the normal functions of the skin. Over time, inflammation and the degradation of collagen and elastin reveal the signs of physical aging of the skin.

Chronic sun exposure, smoking, poor dietary intake, and lifestyle have been well documented as key accelerators in skin aging due to an imbalanced homeostasis. Clinical studies show that age-dependent changes of the immune system are linked to oxidative stress and that an adequate intake of dietary antioxidants may protect those systems (including skin) against…READ ON – Click Here to Download Article

About Ms. Simpson
Paula Simpson, B.A.Sc. (Nutrition), R.N.C.P. is the Executive Director of Isocell North America and holds a degree in Nutrition. She has over 15 years of experience in consulting, public relations, product formulation, and program development for the Nutraceutical and Medical Aesthetic Industry. Her role as a Scientific Evaluator and Regulatory Consultant for some of the top nutraceutical companies worldwide has solidified her reputation as a leader in research and development for innovative natural health products. As a Project Leader, Paula developed and guided an international weight loss program towards a successful launch in North America and Europe. As the Nutrition Director for a medical spa, she developed a weight management and longevity program that was the impetus for the company’s overall commercial success. Ms. Simpson can be contacted directly at paula.simpson@glisodinskin.com. Visit their website on the worldwide web: www.glisodinskin.com.

Aesthetic Trends & Technologies
March | April 2010 Issue
Practice Management Department

By Wendy Lewis, Contributing Editor & Advisor

If you wonder why some medical practices and certain doctors seem to receive all the media coverage, the reason is that they have someone behind the scenes making it happen. Ultimately, the goal of a public relations campaign is to generate exposure for your practice or medspa and your brand by employing a variety of media vehicles to reach your targeted consumer. A well orchestrated public relations program allows you to create long-term relationships with key media that may include editors, writers, producers, researchers, reporters, anchors, presenters, bloggers, and their assistants, associates, and colleagues.

Placements generated may include television segments, radio programs, local newspapers, national publications, monthly magazines, newsletters, websites, ezines, and blogs. PR is a key component of your brand strategy because it is a vehicle that can be driven but not fully controlled by you. Thus, a third-party endorsement reinforces and authenticates the message of your expertise to prospective patients and customers in a way…READ ON – Click Here to Download Article

About Ms. Lewis
Wendy Lewis is the President of Wendy Lewis & Co., Ltd., global aesthetics consultancy established in 1997 and an internationally renowned expert in social media strategy and practice marketing. She is the author of 10 books on aesthetics and beauty and Founder and Editor in Chief of www.beautyinthebag.com. Contact her at 1.877.WLBEAUTY; wl@wlbeauty.com. Visit her on the worldwide web: www.cosmeticmedrx.com.

Aesthetic Trends & Technologies
March | April 2010
Plastic Surgery Department

By Joseph A. Eviatar, M.D., F.A.C.S.

The U.S. Food and Drug Administration (FDA) has recently approved Dysport™, a “next generation” acetylcholine release inhibitor and neuromuscular blocking agent indicated for the temporary improvement of the appearance of moderate to severe glabellar or frown lines between the brows. Dysport, marketed by Medicis Aesthetics, the distributers of Restylane and Perlane, has been used in over two million treatments worldwide in 27 countries.

STAYING POWER OF DYSPORT
In the seven years since its FDA clearance, BOTOX® Cosmetic has taken the aesthetic world by storm. Yet, the chief complaint among BOTOX® patients is its staying power. Many come to experience injection fatigue where the duration between treatments becomes shorter and shorter. This is where Dysport may outshine BOTOX®.

Clinical studies and patient reports have shown that Dysport may last up to six months compared to the four to five months that BOTOX® is effective. Research also shows Dysport takes effect more quickly, usually within 48 hours. In addition to frown lines, Dysport is used (off label) around the eyes (crow’s feet), for brow lifting, and on the forehead to reduce dynamic lines and wrinkles. It can also be used to treat prominent neck bands or cords. Although great results are…READ ON – Click Here to Download Article

About Dr. Eviatar
Joseph A. Eviatar, M.D., F.A.C.S., is an Assistant Clinical Professor of Ophthalmology at New York Medical College, an Attending Surgeon at New York Eye & Ear Infirmary and Director of Oculoplastics at SUNY School of Optometry. He performs medical research, lectures to his colleagues, and is often featured in the press. He is a recognized expert in multiple cosmetic non-invasive treatments and has performed thousands of surgical and laser procedures for aesthetic facial rejuvenation and reconstruction. For more information on this topic, please contact Dr. Eviatar at: 212.272.3717or visit his website at: www.chelseaeye.com.

Aesthetic Trends & Technologies
March | April 2010
Plastic Surgery Department

By Todd K. Malan, M.D.

Recent technological advances have allowed me to pioneer a procedure, the Stem Cell Enhanced Natural Breast Augmentation, which incorporates the latest advances in fat harvesting, adult stem cell transfers, and breast splinting technology to provide women the option of enlarging their breasts using their own fat, eliminating the need of unnatural implants.

HISTORICAL DATA
Since the late 1980s, autologous fat transfer for breast augmentation and reconstruction has remained a highly controversial procedure following its introduction in the U.S. Concerns regarding poor graft, survival, calcifications, liponecrotic cysts, and obscuring mammography had relegated this procedure to little more than a historical footnote. Modern advances in fat harvesting and transfer techniques, digital mammography, and the use of adipose derived adult stem cells and regenerative cells demand a reexamination of this long-standing bias against fat transfer breast augmentation.

Free fat for body contour correction has been widely accepted and is considered an excellent technique throughout the cosmetic industry. Since fat has a higher viscosity than normal saline and shares a similar texture and feel as normal breast tissue, it seems logical to replace…READ ON – Click Here to Download Article

About Dr. Malan
Todd K. Malan, M.D.. founded the Innovative Cosmetic Surgery Center in Scottsdale AZ to help improve advanced research and physician training in minimally invasive cosmetic surgery techniques and to provide patients with safe and reliable options to traditional surgery.

Dr. Malan continuously expands his knowledge and training to maintain industry leadership, which constantly places him at the forefront of advancements. He is a nationally recognized speaker and educator on the Natural Breast Augmentation and advanced body contouring procedures. His expertise is evident through his respected surgery center, technological developments, loyal patient following, and peer recognition. For more information about this topic, please visit Dr. Malan on the worldwide web: www.smartliposurgery.com, or call: 866.985.7999.

Aesthetic Trends & Technologies
March | April 2010
Organics & Green Department

By Emily Stocker, Contributing Editor & Advisor

Think of beauty products the same way you do the food that you put in your body. Top chefs in elegant restaurants use high-quality ingredients, fresh herbs, and real spices. They do not use artificial flavors or synthetic ingredients simply because it would compromise the integrity of their food.

The recent increase in public awareness of the actual ingredients contained within the food we eat has led mindful consumers to become “label readers” in an effort to control what they put into their bodies. The international organic food production has grown at a rate of around 20 percent a year since the early 1990s. Naturally, the trends of organic beauty products have begun to run parallel with those of the organic food industry, growing by 15 percent annually over the past fifteen years. However, such extensive growth of the industry has placed “organic” labeled products under the scrutiny of watchful consumers.

Nowhere does the label “organic” take a more gratuitous bruising than in the beauty products industry. There are clear guidelines for organic food because organic industry standards were designed specifically for food production. When you see the word organic on a beauty product, it may not mean exactly what you presume it to mean. Minimal regulation has allowed for grossly inadequate labeling.

European-based organizations have begun attempts at creating an international industry standard, requiring high levels of organic ingredients – anywhere from 85-95 percent. Although these standards give consumers the impression that little or no chemical ingredients are in the product, they have received harsh criticism from the Organic Consumers Association for…READ ON – Click Here to Download Article

About Ms. Stocker
Emily Stocker steps into the business of being green (and happy) with Em’s Organics, offering products like sea sponge soap made from USDA Organic ingredients and baby and children’s clothing and accessories. And that’s just the beginning. Why buy
organic products? Because they’re better. Visit her website: www.EmsOrganics.com, which will officially launch on April 22nd, Earth Day.

Aesthetic Trends & Technologies
March | April 2010 Issue
Laser & Light Technology Department

By Jeffrey C. Caruth, M.D.

Body contouring to eliminate love handles and other “problem” areas on the abdomen, thighs, under the bra line, and on the hips is one of the most popular cosmetic procedures in the U.S. today. As we all know, even with proper diet and exercise many men and women find it nearly impossible to get rid of bulges and unsightly pockets of fat to achieve the body image they desire.

Liposuction, the traditional method of fat removal, has been effective; but there are often unintended side-effects, including potential damage to connective tissues, the risk of fluid build-up, and a rippling or distortion of the tissues, leading to patient dissatisfaction and requests for a second “touch-up” corrective procedure.

More recent advances, such as the ultrasonic liposuction and laser assisted liposuction, represent an improvement in the technology; but these techniques also continue to have certain drawbacks and inherent risks, including damage to the skin from burns. Now an alternative body contouring innovation has been introduced that takes patient safety, comfort, and satisfaction to the next level.

Cleared by the FDA in summer 2008, the Body-Jet Water-Assisted Liposuction (WAL) offers many advantages both for the physician and the patient. From my experience, the technique is not only an easy one to learn, but it achieves superior results with high patient satisfaction. There is a shorter operating time and a faster recovery period. Patients experience less bruising and reduced pain. Usually, only local anesthesia is needed so the patient is awake…READ ON – Click Here to Download Article

About Dr. Caruth
Jeffrey C. Caruth, M.D., is a Board Certified Gynecologist who is at the leading edge of the many advanced cosmetic surgical techniques. He offers patients the latest advances in body contouring, breast augmentation, and facial rejuvenation and is certified in many of these pioneering innovations, including the new Body-Jet Water-Assisted Liposuction, Fractional CO2 Skin Resurfacing, Advanced BOTOX®, Advanced Filler Injections, Vaser LipoSelection, and SmartLipo Body Contouring. For more information regarding this topic, visit Dr. Caruth’s website: www.planoaesthetics.com.

Aesthetic Trends & Technologies
March | April 2010 Issue
Laser & Light Technology Department

By Jasmina Kozarev, M.D.,
Specialist in Dermatovenerology

The demand for tattoo removal treatments is undeniably growing. Up to 20 million people in the United States have at least one tattoo, and a recent survey suggests that 17% of people sporting a tattoo consider having it removed. The reasons for wanting to remove tattoos are plentiful and so is the multitude of treatments available to patients. Lasers have certainly made their mark in this area in recent years; and there is a plethora of systems out there emphasizing various technical specifications and features, and most importantly carrying different price tags.

Technological developments have not only furthered the treatment of tattoos but have also made the most advanced tattoo removal lasers extremely versatile and applicable in the treatment of various pigmented skin conditions and treatments in Asian skin types. How does laser tattoo removal work? And, as a practitioner looking into expanding your practice’s treatment range, what kind of specifications and features should you look for? We aim to give you some guidance based on concrete practical experience…READ ON - Click Here to Download Article

About Dr. Kozarev
Jasmina Kozarev, M.D., is a graduate of Novi Sad’s Faculty for Medicine and has over 15 years of clinical experience as a specialist in dermatovenerology. She is the founder of the Dr. Kozarev Dermatology Laser Clinic, Serbia, where she practices dermatology and aesthetic laser medicine. She was the first to perform CO2 laser surgery in Serbia and has accumulated a wealth of clinical and academic experience in laser treatments throughout her career.

Given her long-term experience with a tremendous variety of laser sources, Dr. Kozarev is a true expert in the field of Aesthetic Laser Medicine. She contributes to the field both from a practical, clinical point of view, as well as research and development of applications. For more information on the QX MAX, visit the Fotona website: www.fotona.com or call: 888.550.4113.

Aesthetic Trends & Technologies
March | April 2010 Issue
In Practice Department

Practice Philosophy - The Three “A”s

When Dr. Alexander Gross launched his primary dermatology practice almost 20 years ago, he did so with a basic philosophy for success. He adopted a mindset of The Three “A”s: Ability, Affability, and Availability. These core sensibilities are what Dr. Gross believes have set the ground work for sustaining his large and ever-evolving surgical and cosmetic dermatology practice.

• Ability - Having the necessary training and skills to deliver on patient expectations and

• Affability - Making yourself and your team open to establishing a relationship with patients on a personal level - “bedside manner”

• Availability - Being obtainable and reliable as pertains to your patients’ needs for attention and service

ABILITY
When it comes to ability, Dr. Gross practices what he preaches. He received a Bachelor of Science degree from Emory University and then attended medical school at the University of South Florida. He completed an internship and residency in internal medicine at Emory University and a dermatology residency and fellowship at Vanderbilt University. Dr. Gross is board certified in both internal medicine and dermatology.

In addition to his full-time practice at the Georgia Dermatology Center, Dr. Gross is an attending physician at Northside Forsyth Hospital. He volunteers his services to the community, and he also trains other physicians to perform tumescent liposuction and soft tissue filler injections. He is an Assistant Clinical Professor of Dermatology at Emory, a preceptor for…READ ON – Click Here to Download Article

About Dr. Gross
Dr. Gross’s extensive involvement and experience in the field of medicine has led him to many awards and honors. He was named the winner of the Dermatology Abstract Symposium at Vanderbilt University in June of 1990. Because of his dedication and work with The American Cancer Society, Dr. Gross was named Cancer Control Volunteer of the Year in 2008. He recently won the President’s Volunteerism Award, and will serve on the Georgia Composite Medical Board, becoming Chairman July 1st of this year.

Dr. Gross continues to give back to the community with his time and is always available to speak with other medical professionals. To learn more about Dr. Alex Gross and his practice, please visit his website at www.gadermctr.com or contact him directly at axel144@aol.com.

Aesthetic Trends & Technologies
March | April 2010 Issue
Dermatology Department

By Neil S. Sadick, M.D., FAAD, FAACS, FACP, FACPh
Contributing Editor & Advisor

Artefill® was the first nonresorbable soft tissue filler to be cleared by the U.S. Food and Drug Administration. This advanced polymethylmethacrylate (PMMA) microsphere containing dermal filler was cleared by the FDA in October 2006 and is the only permanent filler currently available in the U.S. market today. To date, more than 20,000 patients have been treated with Artefill.

It is well established that PMMA microsphere surface characteristics, purity, and microsphere size are critical factors that influence product safety. Although microsphere quality in PMMA containing products available around the world has improved in recent years, healthcare providers may have misconceptions regarding the safety of newer PMMA fillers, such as Artefill. The previous owners of Artefill along with its current owner and manufacturer (Suneva Medical, San Diego, CA) have invested significant resources to improve the physical/chemical properties, formulation, and processing of Artefill to distinguish it…READ ON - Click Here to Download Article

About Dr. Sadick
Neil Sadick, MD, FAAD, FAACS, FACP, FACPh, is one of the most renowned dermatologists and researchers, and his multiple discoveries have strongly influenced and transformed the future of dermatology. Dr. Sadick’s prestigious list of titles range from Clinical Professor of Dermatology at Weill Cornell Medical College, to President of the Cosmetic Surgery Foundation, Member of the Board of Examiners for the International Society of Hair Restoration Surgery, to Global Medical Advisor for Christian Dior Beauty, to name a few.

He holds four board certifications: Dermatology, Cosmetic Surgery, Internal Medicine, and Hair Transplantation. Dr. Sadick is author, or co-author, of close to 300 articles in peer-reviewed scientific journals and has contributed more than 75 chapters of medical books. In addition, he has written or edited more than 10 books on cosmetic surgery, hair, and vein treatment. Dr. Sadick has also been a guest lecturer at more than 500 medical seminar classes and workshops worldwide. For more information regarding this topic, contact Dr. Sadick at: 212.772.7242 or visit his website: www.sadickdermatology.com.