Founded in 1965, Baxter of California is one of the first companies to seriously address men’s grooming needs. Men need to take care of their skin, too, so when clients come to you for their next haircut, try to suggest to them Clarifying Clay Mask by Baxter of California at your salon or spa. It exfoliates the skin and is the bestkept secret for soft and vibrant skin. It is a refreshing mineral clay mask which removes impurities and excess oil as it refines the skin’s texture.

This fast-acting, wonder mask gently dissolves dead surface cells as it accelerates skin renewal and deeply cleanses and purifies skin for a revitalized complexion. Clarifying natural bentonite and kaolin clays absorb excess oils and remove impurities to leave skin feeling firm. A nourishing blend of allantoin, avocado oil, aloe vera, and botanical extracts soothe and supply deep levels of hydration. The company, headquartered in Beverly Hills, CA, strongly believes in product quality through a commitment to research and development.

Baxter of California
800.421.3614
www.baxterofcalifornia.com

IRIDEX Corporation (NASDAQ/NMS:IRIX) announced that it has received 510(k) FDA clearance for its new VariLite dual wavelength laser. The VariLite was cleared for 19 specific dermatology indications including the treatment of vascular lesions, leg veins, benign pigmented lesions, cutaneous lesions, hair removal, and moderate inflammatory acne vulgaris, making it one of the most versatile semiconductor-based laser systems on the market. The VariLite offers 532 nm and 940 nm wavelengths in a small, reliable, affordable, and convenient platform.

Theodore A. Boutacoff, President and CEO commented, “The VariLite laser increases IRIDEX’ product offerings and indications amenable to treatment for dermatologists and plastic surgeons. It combines the benefits of our popular 532 nm DioLite™ laser system and a highpower 940 nm laser system into a single platform. The VariLite satisfies physician demands for versatility
and affordability, and we believe it will set a new standard for performance and value in the dermatology and plastic surgery markets.� The VariLite system features ergonomic dual wavelength handpieces which allow immediate switching between the two wavelengths for added convenience when treating a wide variety of dermatological indications.

IRIDEX Corporation
650.962.8100
www.iridex.com

CoolTouch Inc., Roseville, CA, announced that its CoolTouch CTEVâ„¢ 1320 nm laser system received 510(k) clearance from the
U.S. Food and Drug Administration for the treatment of reflux of the Greater Saphenous Vein (GSV) associated with varicose veins and varicosities. As many as 80 million people suffer from some form of venous disorder, one of the most common being varicose veins. Varicose veins are abnormally swollen or enlarged blood vessels which are caused by a weakening in the vein’s wall, which often leads to pain and swelling in the leg. Fifty to fifty-five percent of women and forty to forty-five percent of men are affected by this painful and disfiguring condition, and fifty percent of those seek treatment for cosmeticpurposes alone.

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SOTHYS U.S.A., Miami, FL, the professional skincare leader, announced the promotion of Charles Mizelle, Regional Director, to the position of National Director of Corporate Development. In his new position, Mizelle will be primarily responsible for further growing the brand’s distribution in national luxury spa locations, multiple door spa accounts and destination spas, as well as serving as the main company liaison between Sothys U.S.A.’s national spa distribution and the company’s Miami headquarters. Mizelle will alsocontinue to represent the brand on a national level through his extensive involvement in Sothys’ marketing and public relations efforts.

Established in 1946 in the world capital of beauty, Paris, France, Sothys is a family-owned skincare company renowned for bringing advanced skincare to consumers through professional estheticians worldwide. From the introduction of the first beauty products delivered in ampoule form to the company’s latest breakthrough, Lift Defense, Sothys has always been on the leading edge of skincare research and development. Working with the globe’s leading universities and research laboratories, scientists
in the Sothys Beauty Institute apply innovative scientific principles to the fine art of beauty in order to develop products perfectly matched to Sothys’ “efficient, safe, and pleasant� motto.

Sothys U.S.A.
800.325.0503
www.sothys-usa.com

Cheryl Whitman, President of Beautiful Forever Medical Spa Consulting Company, was among the distinguished speakers at the 12th Annual World Congress on Anti-Aging Medicine, held August 20-22 in Chicago. The conference was presented by the American Academy of Anti-Aging Medicine (A4M), a nonprofit organization of 11,500 physicians, scientists, and estheticians from 65 countries—the only medical society dedicated to the advancement of therapeutics related to the science of longevity medicine.

Whitman’s opening seminar focused on “Aesthetic Skin Care,â€? and her second lecture addressed “Marketing Your Aesthetic Practice”. She said it is important to keep current on new procedures and equipment by subscribing to trade journals, attending trade shows, and joining professional organizations. And, finally, Whitman reminded attendees to remember that your staff is your best marketing tool. A nationally known expert with business, television and writing credentials, Whitman’s 20-plus years in the beauty and medical spa consulting industry make her a sought-after lecturer and consultant. Her company, Beautiful Forever, provides expertise to physicians, spa and salon owners and entrepreneurs, for “turn-keyâ€? start-up operations or expansion of existing aesthetic skin-care centers.

Beautiful Forever Medical Spa
Consulting Company
877.772.6334
www.mdspaconsulting.com