Photo Therapeutics Expands Its Presence in the Consumer Market with Launch of Omnilux New-U in CVS/pharmacy this Fall

CARLSBAD, Calif. (September 26, 2008) — Photo Therapeutics (PTL), a leader in the development of proprietary therapeutic LED technology for the physician dermatology market, announced today with PhotoMedex that CVS/pharmacy is launching PTL’s proprietary Omnilux™ LED-based technology at nearly 600 Healthy Skincare locations this fall and cvs.com.

CVS/pharmacy to carry the Omnilux New-U™
CVS/pharmacy will distribute Photo Therapeutics’ clinically-proven hand-held LED device for skin rejuvenation and the reduction of fine lines and peri-orbital wrinkles beginning October 2008 in their Healthy Skincare Center locations. The Omnilux New-U™ is the first and only hand-held device to receive clearance from the U.S. Food and Drug Administration for over-the-counter sales to consumers for use at home.
Ms. D’Arcy, the chief executive officer of Photo Therapeutics, stated, “We are excited to be working with a respected retailer like CVS/pharmacy to bring our LED light therapy technology to consumers across the country. The New-U is effective, affordable and simple to use. It is a product whose time has come.”

CVS/pharmacy will market the New-U through its Healthy Skincare Centers, found in nearly 600 stores throughout the United States. The New-U can be used in combination with a skincare regime or as a stand-alone treatment. The home device light technology market is viewed as an important emerging market.

Photo Therapeutics has announced its intent to be acquired by PhotoMedex, Inc. (NASDAQ: PHMD), leaders in medical laser treatments for psoriasis and other skin diseases and marketers of skincare products to dermatologists. This union is expected to spur further investment in the research, development and marketing of Photo Therapeutics’ LED and light-based therapies under PhotoMedex to complement therapies in the medical, beauty and cosmetic fields. Ms. D’Arcy stated: “It makes perfect sense to team up with PhotoMedex. Working together, we can answer the demand in this emerging market.”

About the Proposed Photo Therapeutics Acquisition
On August 4, 2008 Photo Therapeutics and PhotoMedex signed a definitive agreement for PhotoMedex to acquire Photo Therapeutics. The proposed acquisition is expected to close in the fourth quarter of 2008 and is expected to be funded through an investment of convertible debt provided by a third-party investment fund. PhotoMedex will seek approval from its stockholders for the investment; the shareholders of Photo Therapeutics have already ratified the definitive agreement and the terms proposed for financing the acquisition.

About Photo Therapeutics
Photo Therapeutics is a developer and provider of non-laser light devices and associated skin care products for the treatment of a range of clinical and aesthetic dermatological conditions. The company operates out of three primary business segments: Professional Devices, Home Use Devices and Skin Care Consumables. The company has a large professional installed base in physician offices, spas and salons. Photo Therapeutics’ Omnilux and Lumiere product platforms have generated significant brand equity among professionals and end users given their proven efficacy, ease of use and noninvasive, pain-free regimes. The company’s systems treat a wide range of dermatological conditions including acne, photodamage, skin rejuvenation, psoriasis, post-surgery wound healing and non-melanoma skin cancer.

LED technology is based on photo biomodulation and dynamics rather than photo-thermolysis. Photo Therapeutics has recently developed the Omnilux Clear-U and Omnilux New-U, two OTC consumer products addressing the acne and skin rejuvenation markets. The company’s home-use products are designed to deliver the same clinical results as their well established professional products. To augment the effects of the Omnilux OTC product line, Photo Therapeutics provides a diverse line of photoceuticals, which generate incremental recurring revenue per end user. Photo Therapeutics’ LED technology is protected by 18 patents and 20 applications, which the company believes will restrict other parties from developing similar products.

About PhotoMedex
PhotoMedex offers a wide range of products and services across multiple specialty areas, including dermatology, urology, gynecology, orthopedics and other surgical specialties. PhotoMedex is a leader in the development, manufacturing and marketing of medical laser products and services. PhotoMedex also develops and markets products based on its patented, clinically proven Copper Peptide technology for skin health, hair care and wound care. PhotoMedex sells directly to dermatologists, plastic and cosmetic surgeons, spas and salons and through licenses with strategic partners into the consumer market, including a long-term worldwide license agreement with Neutrogena(R), a Johnson & Johnson company. ProCyte brands include Neova(R), Ti-Silc(R), VitalCopper(R), Simple Solutions(R) and AquaSante(R).

Photo Therapeutics, Inc.
760.607.0488
www.phototherapeutics.com

Source: PhotoTherapeutics

New Products and Industry Advancements Debut at NYC Medical Aesthetics Expo

Product innovations and new technologies are key features of 2008 New York Spa & Resort Expo and Conference and Medical Aesthetics Conference and Expo

NEW YORK – Hundreds of cutting-edge products and advancements will debut at the 2008 New York Spa & Resort Expo and Conference and Medical Aesthetics Conference and Expo, coming soon to the Jacob Javits Center in New York City. From September 20-22, 2008, dedicated industry leaders will bring the newest trends, products, services, and treatments to thousands of spa and medical aesthetics professionals, who are searching for the latest innovations to offer their clients and patients.

As leading events for the latest advancements in the spa and medical aesthetics industries, the Spa & Resort Expo and Conference and Medical Aesthetics Conference and Expo will offer attendees the opportunity to preview what is new throughout many areas of the show floor. This includes the New Product Showcase, sponsored by SpaFinder, a 360-degree media company dedicated to the global spa marketplace, which will be specifically dedicated to the newest product launches. Also, launching this year in New York, the Edge Pavilion will provide a platform for first time exhibitors to showcase their special products and services. The new GreenSpa Expo, sponsored by Organic Spa magazine, is a dedicated area for spas and medical spas to display their green, natural and organic spa products and services.

“This year’s New York event will be filled with innovations in the quickly advancing and ever-evolving spa and medical aesthetics industries,” said event vice president Nancy Largay. “Specifically, the GreenSpa Expo will show some of this year’s biggest trends, includingorganic, natural and green products. It will be a great resource for buyers interested in these fast-growing trends.”

New products will be launching in categories that include anti-aging skincare, cosmeceuticals, exotic ingredients, massage and spa tools, medical spa business tools, medical technology, multi-taskers, natural foods, non-invasive options, spa wear, and much more.

Here’s a sampling of a few not-to-be-missed new products:

ANTI-AGING SKINCARE
- Mesoéclat Skin Rejuvenation Treatment, Booth 510: This new treatment was developed to provide the best possible defense against the signs of aging by strengthening skin’s structure. The active ingredients are designed to enhance brightness of complexion, soften lines and encourage firmer, younger looking skin.
www.mesoesteticusa.com
- T’Fivve, Booth 836: This age-defying anti-wrinkle regimen is ideal for all skin types. There are no side effects, including dryness, irritation, hyperplasia, or skin damage, even on the most sensitive skin. With patented, clinically proven ingredients, 72 percent of users have seen effects in just 8 weeks.
www.skinfica.com
- TNS Essential Serum, Booth 433: This unparalleled serum provides TNS Recovery Complex® in one chamber and a potent mixture of anti-aging ingredients in the other chamber to synergistically transform and regenerate skin. www.skinmedica.com

COSMECEUTICALS
- C.E. Polypeptides Treatment, Booth 323: The Medicalia C.E. Polypeptides Treatment combats the signs of again, wrinkles and slackening of the skin. It will also smooth fine lines and improve the overall appearance of skin. With advanced freeze-dried technology; the treatment is an extremely hydrating and intensive professional anti-aging treatment. www.medicalia.com
- MD Corrective Care, Booth 319: MD Corrective Care’s new hydroquinone-free brightening system gets skin looking healthy with their three-step method: first PEEL with AHAs & Papaya extracts, then SEAL and treat with second skin technology using the latest generation of brighteners, and finally REVEAL unified radiance. www.mdcorrectivecare.com
- Phloretin CFTM, Booth 317: After five years of extensive research, SkinCeuticals has developed this patent-pending breakthrough treatment that combines the newly-discovered, broad-range power of phloretin with vitamin C and ferulic acid to conquer sources of damage at every level. www.skinceuticals.com
- PSORENT Psoriasis Topical Solution, Booth 441: PSORENT Psoriasis Topical Solution is clinically-proven and specially formulated to help relieve the symptoms of psoriasis. This steroid-free formulation is fast-drying and applies easily with a no-mess applicator. www.neostrata.com

EXOTIC INGREDIENTS
- Blu Buff Microdermabrasion Paste, Booth 247: A uniquely formulated cream-based paste with exfoliating Jojoba ester beads, it dramatically buffs away dead skin cells, leaving skin soft and glowing. www.vivantpharmaceuticals.com
- Restorative Red Marine Algae Cream, Booth G11: Susan Ciminelli Day Spa’s new cream made from red marine algae fights free radicals to reduce fine surface lines and improve the firmness of skin. Many patients exhibit a 20% increase in collagen stimulation and a 70% increase in moisture retention. www.susanciminelli.com
- Sea Gems, Booth 352: Rhonda Allison Clinical Enterprises’ Sea Gems nourishes the skin, reduces wrinkle formation and delivers oxygen to the skin tissue for healthier, more vibrant skin. www.rhondaallison.com

MASSAGE AND SPA TOOLS
- Pristine: the Precision Diamond Peel System, Booth 315: This state-of-the-art microdermabrasion system enables the most advanced, full-body exfoliation services. Clients can see and feel results immediately. www.vioramed.com
- WELLSYSTEM Dry Water Massage Bed, Booth 360: This comfortable Dry Water Massage Bed, which comes in MEDICAL and RELAX versions, adds to any massage and will keep spa clients coming back for more. www.kellehermedical.com

MEDICAL SPA BUSINESS TOOLS
- LocateADoc.com, Booth 209: Partnering with Everyday Health, Google, Yahoo!, MSN, and AOL, Mojo Interactive’s LocateADoc.com offers physicians innovative ways to promote their practice online, obtain new patients and maximize their exposure via the Web. www.locateamedispa.com, www.locateadoc.com
- Profect PhotoProTM, Booth 321: ProfectTM Medical Technologies innovative new PhotoProTM allows for easy standardization and analyzing of clinical photographs with digital imaging software. www.profectmedical.com

MEDICAL TECHNOLOGY
- Canfield Imaging Systems, Booth 301: The REVEAL Imager from Canfield Imaging Systems, makers of the VISIA, is a new portable machine that uses Canfield’s signature RBX technology to view any existing sun damage and skin discoloration below the surface. The facial imaging device detects patients’ sun damage, wrinkles, crow’s feet, and pore size. www.canfieldsci.com
- C-Sculpt Cellulite System, Booth 241: C-Sculpt Cellulite System is DermaMed International’s newest treatment for cellulite. Its triple action system uses LED, cooling and massage to eliminate cellulite as well as improve skin’s smoothness, tone and elasticity. www.dermamedint1.com
- Isolaz, Booth 553: Isolaz™ is a painless device-based treatment powered by breakthrough technology called photopneumatics, which combines vacuum with broadband light to treat all four types of acne, skin rejuvenation and hair removal. This deep pore laser therapy can completely purify your skin. www.aesthera.com
- MesoDerm, Booth 520: AA Advanced Technology, Inc.’s MesoDerm is the only FDA Approved Class III drug delivery system. The patented procedure allows for any drug, or combination of rejuvenating substances, to be delivered into the tissue with the effectiveness of injection, but without the pain of a needle. www.mesoderm.com
- SilkPeelTM, Booth 313: SilkPeel™ uses many different treatment serums to address a large variety of skin conditions. It infuses these products deep into the skin - where they are most effective - instead of just sitting on top of skin, like a lotion or cream might. The patented SilkPeel™ hand piece deeply delivers vitamins, antioxidants and other therapeutic ingredients that skin needs most for maximum effectiveness. www.silkpeel.com
- SmartXide DOT Therapy – Fractional CO2 Laser System, Booth 210: Dermal Optical Thermolysis, or DOT Therapy, uses the SmartXide DOT CO2 laser system to provide a revolutionary way to reverse the aging process by eliminating wrinkles, acne, and sun damage. With only one treatment and minimal downtime, patients can take years off their skin. www.eclipsemed.com

MULTI-TASKERS
- 12 In 1 Beauty Instrument, Booth 631: This versatile piece of equipment has everything a spa professional could ever need all in one, including a vacuum, a spray, brush, and even a towel cabinet.
www.bns-beautysupply.com
- Bethesda Sunscreen Soap, Booth G2: Bethesda Sunscreen Soap contains a combination of healing and therapeutic properties. It not only moisturizes skin, but it also protects the body from the harmful rays of the sun by leaving behind an unnoticeable protective layer that provides daily sun protection. This will keep skin looking young and fresh. www.bethesdaskincare.com

NATURAL FOODS
- Dynamise Infusion, Booth G18: Dynamise Infusion is a beneficial and refreshing “beverage of the future” that is high in antioxidants and made with premium quality organic ingredients. It has a unique aromatic taste and zero calories. www.dynamise.ca
- M’lis Instant Meal, Booth 915: M’lis Instant meal is a 177-calorie, sugar-free nutrition drink that mixes easily with water or milk. It is available in orange cream, chocolate or vanilla. www.mlis.com

NON-INVASIVE OPTIONS
- The CryoProbe, Booth 435: The CryoProbe is a unique hand held cryosurgical instrument that delivers unparalleled freezing power directly to skin lesions with precision, thereby not affecting surrounding tissue.
www.cryo-surgical.com
- ALEX COSMETICA USA, Booth 611: This all-natural peeling method renews and regenerates skin in just five days. Not only does it improve skin’s texture and tone, it also reduces fine lines and wrinkles, and restores skin’s natural glow. www.alexcosmeticusa.com
- AdorAge MD, Booth 536: AdorAge MD is a powerful anti-aging solution that is an alternative to injections or surgery, which means less pain, money and wasted time. www.adoragemd.com
- It Works, Booth 638: This all-natural, herbal body applicator quickly melts fat away. It works by breaking down fat and toxins in the fat cells, instead of just getting rid of water weight. The cream can be applied to any area to tone, tighten, firm and lose fat. www.itworks.net

SPA WEAR
- Revolutionary Fabric, Booth 351: SunSoul’s revolutionary fabric is the first of its kind to deliver healthy light from the sun while blocking out the harmful UV rays. www.sunsoul.com
- World’s Softest, Booth 623: It is almost like walking on clouds when wearing World’s Softest’s luxurious socks, wraps, robes, and footsies. They are the perfect compliment to any spa treatment. World’s Softest is also launching new products at their booth. www.worldssoftest.com

Hundreds of product innovations, technological advancements and access to the newest developments in service and treatments make the Spa & Resort & Resort Expo and Conference and Medical Aesthetics Conference and Expo the ultimate resources for cutting-edge industry information.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer. In 2006, Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and are organized by 37 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 460 events serves 52 industry sectors, including: Aerospace and defense, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jeweler, manufacturing, marketing and business services, pharmaceuticals, property, publishing, security, sport and recreation, transport and logistics, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider.

Reed Exhibitions
877.271.6789
www.spaandresortexpony.com

Source: Reed Exhibitions

SkinMedica Launches New TNS Essential Serum™
Combines TNS Recovery Complex® and APS Corrective Complex™

New York, NY – September 4, 2008 – SkinMedica, Inc. launches a revolutionary dual chamber, anti-aging serum, TNS Essential Serum™, the first product to combine TNS Recovery Complex® and new APS Corrective Complex™.

TNS Essential Serum™ features the renowned growth factor serum, TNS Recovery Complex® in one chamber, combined with APS Corrective Complex™ — a potent mixture of three novel peptides and seven antioxidants including new Ergothioneine (EGT), a natural amino acid with super-antioxidant properties that protect cells against free radicals – in the other chamber. The two formulas work in synergy to transform and regenerate skin for a youthful, glowing appearance.

CLINICAL STUDY
In a recent clinical study, 37 women age 32-55 with mild to severe wrinkles used TNS Essential Serum twice-daily for three months. 89% of all subjects saw a vast improvement in overall skin tone and texture with all subjects showing statistically significant improvements in the following evaluation points:

• Improvement in fine and coarse wrinkles
• Improvement in skin radiance and elasticity
• Protection from UV exposure and subsequent skin damage
• Excellent patient satisfaction
• Well tolerated with no treatment-related adverse events

TNS Essential Serum™ launches in September 2008 and is available nationwide at doctor’s offices and medically supervised spas. Visit Skinmedica.com for locations.

SkinMedica, Inc. is an aesthetic and pharmaceutical company focused on developing, acquiring and commercializing products that improve the appearance of skin and treat dermatologic conditions and diseases.

SkinMedica
877.944.1412
www.tnsrecoverycomplex.com

Source: SkinMedica

L.W. Gatz Announces a New Breast Sizing System for Women Considering Breast Augmentation Surgery

Woodbury, MN. September 2, 2008: Deciding on a breast implant size can be a challenging and emotional decision for many women considering breast augmentation. Selecting the incorrect implant size is one of the most common reasons women undergo subsequent surgeries. L.W. Gatz has created the Purlz™ Breast Sizing System to help patients choose right the first time.

Breast Sizing Purlz™ are tester implants designed to simulate the effect of various implant sizes on a woman’s body. Until now, women have often used plastic bags filled with rice or water to experiment at home with breast implant sizes. Unlike other commercially available systems, the Purlz™ Breast Sizing System is designed to be discretely worn under most clothing.

Purlz™ are comfortable, lightweight, and durable, and can be worn for an extended period of time. They are made of a microfiber spandex blend fabric filled with 100% polyethylene plastic beads comparable to the volume of breast implants. The patent-pending system uses a uniquely constructed hook and strap method designed to securely attach the tester implant to a bra without the use of a pocket. The system packages include the patient’s choice of one, two, or three Purlz™ sets and a
sports bra.

Researchers at L.W. Gatz have found that the breast implant size decision goes beyond simple appearance. The emotional and psychological effects of breast augmentation are important to experience in addition to the physical appearance. Trying various sizes during everyday activities can help a woman acclimate to her new proportions while getting valuable feedback from family and friends. The experience of living with different implant sizes can help a woman make an informed breast implant sizing choice.

L.W. Gatz
800.596.PURLZ (596-7875)
www.LwGatz.com

Source: L.W. Gatz