Vitivia Pro:Vitamins™ are Now Available for Purchase Online

CHARLESTON, SC—May, 2009—Vitivia Pro:Vitamins are now available for purchase online at http://vitivia.com/store.php. Vitivia is a division of JSJ Pharmaceuticals™ which is a specialty pharmaceutical company focused on serving niche branded pharmaceutical markets.

Vitivia’s topical set of Pro:Vitamins offer a pharmaceutical-grade, pure concentration, entirely free of chemical preservatives and fragrances, in 100% biodegradable capsules designed to maintain the purity and integrity of the vitamin concentration within.

There are three types of Vitivia Pro:Vitamin’s. Pro:Vitamin A15 contains pure vitamin A at 0.15%. The Retinol within Pro:Vitamin A15 assists in the regeneration of healthy skin cells and helps maintain the presence of collagen. Vitamin A:15 refines pores, smoothes fine lines and reveals more youthful looking skin. Pro:Vitamin A:15 is also known to normalize activity of sebaceous glands. Pro:Vitamin C10 contains pure vitamin C at 10%. The l-ascorbic acid within Pro:Vitamin C10 neutralizes free radicals and effectively protects against environmental damage. Vitamin C10 is known to diminish the appearance of hyperpigmentation and photoaging. Pro:Vitamin E5 contains pure vitamin E at 5% and contains tocopherol which helps to minimize inflammation, redness, and soreness. Pro:Vitamin E5 is known to enhance the activity of other antioxidant systems.

Vitivia Pro:Vitamins are packaged in a convenient dial pack. Each dial pack contains 28 individual capsules which are designed to preserve and maintain product integrity, minimizing oxidation typically seen in other products. The microsponge technology used for Vitivia Pro:Vitamins allows for the controlled and extended release of normally unstable ingredients. Dial packs are available for purchase at:
http://vitivia.com/store.php.

Vitivia
800.499.4468
www.Vitivia.com

Source: JSJ Pharmaceuticals

Baby Boomers Key To Economic Recovery - Expert Reveals Why Boomers Buy, And How To Sell To Them

Baby Boomers should be renamed Economic Boomers

As a statistical demographic, they control more than half of the discretionary spending, they hold more than 70 percent of the country’s wealth and a behavioral trend that indicates that they are still spending that money, even during the recession.

That’s why, according to one expert, they hold the key to America’s economic recovery and why the best thing American business could do right now is market to boomers.

“When the American economy recovers, it will be on the backs of Baby Boomers,” said Steve Howard, author of Boomer Selling, from ACTion Press (www.boomerselling.com). “Consumer spending is the backbone of our economy, and Boomers are still spending – they are simply being more selective than before the recession. When selling to them, you can’t ‘quick close’ them, you can’t corner them into buying something they don’t want and you can’t trick them into buying something they can’t afford. So, the best thing any business in America could do right now is to learn how to sell to Boomers. It’s not just good for business – it’s good for the economy.”

Boomers carry with them not only the hopes of companies that offer consumer products and services, but also the economy itself.

“When it’s crunch time in the ball game, you field your best players,” Howard said. “In a recession, the best spenders are the star athletes, and right now, they are Boomers. They are conspicuous consumers, but they are also smart consumers, and their buying patterns help the cream of American business rise to the top.”

Howard described the characteristics of Boomers, and how they decide to buy:

• They are smart, insecure, caring, direct, confident and suspicious.
• They’ve seen every sales trick in the book and hate most of them.
• They are the vanguard of the consumer culture, so marketers and sales people have been trying to sell to them since they saw their first cereal commercial on a 12 inch black and white TV (before cable).
• Sales tricks and pressure tactics do nothing but insult them
• They not only know the value of a dollar, but they also know the value of a penny. They’ll buy a $1,000 suit at Nordstrom’s, then stop at Wal-Mart for socks.
• They sometimes don’t make sense – they’ll remodel their kitchen with a giant six-burner stainless steel range, and then use it for heating water for tea.
• They’ll bargain and haggle at the drop of a hat, squeezing concessions from salespeople. They’re favorite question is “is that the best you can do?”
• They know they are special, and they believe they should be recognized for being unique

“If they are so difficult, why bother with them?” Howard asked. “The short answer is that because that’s where the money is. They may be savvy and egotistical, but they are also loyal and offer referrals to people who go out of their way to take care of them. They are a lot of work for salespeople, but if you can earn their trust and confidence, they will be the best customers you ever had.”

About Steve Howard
Steve Howard, author of Boomer Selling, from ACTion Press (www.boomerselling.com) is an internationally known consultant, speaker and author. His diverse background includes distributing psychological warfare leaflets from a low flying airplane in Viet Nam, consulting with government agencies on energy issues and selling heavy industrial equipment for a Fortune 50 company.

In 1985 Steve founded The ACT Group, Inc. The foundation of the firm’s success is the 4-day “No-Pressure Selling®” training program that helps manufactures, distributors and sales consultants Increase Profits Through Knowledge.”TM

The ACT Group, Inc.
800.515.0034
www.boomerselling.com

Source: Steve Howard

Bigger Isn’t Always Better, Entrepreneur Finds - Mona Spa Owner Decides to Get Back to Basics

By James Dowd, Memphis Commercial Appeal

After a couple of decades as a successful entrepreneur, Mona Sappenfield knows a thing or two about surviving in the business world.

For example, “Bigger isn’t always better,” Sappenfield says. “Sometimes, smaller is.”
After years of expansion, Mona Spa owner Mona Sappenfield decided to let go of several locations and focus on her original site in East Memphis. As a result, Sappenfield says her business is better prepared to withstand current economic challenges.

Mark Weber/The Commercial Appeal
After years of expansion, Mona Spa owner Mona Sappenfield decided to let go of several locations and focus on her original site in East Memphis. As a result, Sappenfield says her business is better prepared to withstand current economic challenges.

That sense of pragmatism recently led the founder and president of Mona Spa and Laser Center to retool her business plan to focus on one endeavor instead of overseeing several.

Rather than continuing to operate spas in Germantown and in Jackson, Miss., and licensing franchises in Michigan, Oregon and Washington state, these days Sappenfield is concentrating on her East Memphis site.

“For the last six years I thought expansion was my exit plan and the key to a secure retirement, but the plan changed,” Sappenfield says. “It’s the reality of this economy. The strength and future of my business is in its foundation, and that’s what I’m devoting my full attention to now.”

The decision to downsize and consolidate operations was difficult, but necessary, Sappenfield says. After building up a loyal local client base, she branched out a few years ago, expanding to three regional sites and three franchises.

Initially, business soared, but changes in the industry — including the entry of some doctor’s offices into the laser skin care market — and a souring economy left her in a tough spot.

“I spent a lot of time traveling to the other spas, but it was difficult to maintain the same level of quality that I’d established with my first salon,” Sappenfield says. “It got to the point that I knew I had to make a change, and that meant stepping back from the other endeavors.”

That’s a wise move, but it’s one that many small-business owners wait too late to make, says Mark Taylor, director of the Tennessee Small Business Development Center (TSBDC), located in the Renaissance Center at 555 Beale.

“Growth is certainly good, but you’ve got to prepare for it and adjust your business model if the environment changes,” Taylor said. “In this economy, we’re seeing more people who want to start or expand businesses and that’s great. We’re just trying to make sure they have the necessary training and support to make it work.”

To help, the TSBCD offers a variety of free programs, including financial and management workshops for entrepreneurs. All of the counselors at the organization are former small- business executives and have experience in what works — and what doesn’t.

“We provide educational opportunities and practical examples,” Taylor says. “Our people are able to give realistic advice on what to expect and what to do because we’ve all operated our own companies. With the way our economy has been struggling lately, we’re seeing a lot more people who are seeking our services.”

Cathy Walton, chairwoman of SCORE Memphis, says interest in her organization’s business workshops continues to grow. The group offers a variety of business-related courses, many of which are free.

“We help small-business owners make the right decisions according to the economic climate,” Walton says. “There’s been a marked increase in attendance for our programs during the last six months, and I don’t see that diminishing any time soon. People are trying to be smarter about running their companies and more focused on getting the maximum return from their efforts.”

For Sappenfield, that means a narrower focus, but it also means a wider range of services.

Renovations are under way at her East Memphis spa and the business is going green by outfitting employees in uniforms made from hemp, using organic cleaning products and offering organic makeup and skin care products.

A number of introductory and discount packages are now being offered, and the message is clear that the skin-care entrepreneur is here to stay.

“You adapt or you die, it’s just that simple,” Sappenfield says. “I’ve worked too hard to just let this dream disappear, so I’m positioning my business to be around for a long, long time. That’s good news for my clients, and it’s good news for me.”

Mona Spa and Laser Center
901.683.0048
www.monaspaandlaser.com

Source: Commercial Appeal

Foundation for Hair Restoration Brings Breakthrough Surgical Technology to the US and Announces Nationwide Expansion of its Network of Top Doctors

MIAMI (May 14, 2009) – Miami and NY-based Jeffrey Epstein, M.D., FACS, one of the world’s foremost surgical hair restoration experts, has recently established The Foundation for Hair Restoration and Plastic Surgery, Inc. (FHRPS), a nationwide group of top surgical hair restoration and plastic surgeons. Recognized for expertise and specialization in their respective fields, these doctors will help to position The Foundation for Hair Restoration and Plastic Surgery as the nation’s leading specialized surgical network.

“Although cosmetic procedures are down by almost 50% (industry wide) the FHRPS has grown to expand its business by bringing together a select group of prominent surgeons. With the expansion, we can now create a larger network of renowned hair restoration and plastic surgeons making the selection process much easier for prospective patients,” said Dr. Jeffrey Epstein, M.D., FACS and founder of The Foundation for Hair Restoration and Plastic Surgery.

The FHRPS brings their patients the latest in hair restoration technology with the implementation of a breakthrough procedure called follicular unit extraction (FUE). This technique is an incisionless procedure in which hundreds to thousands of hair grafts are harvested from the sides and back of the head using a small, circular-shaped 0.8mm punch that leaves minimal to no scarring. Each of these grafts is then re-implanted into the balding areas. This procedure decreases recovery time, and is ideal for patients who wish to wear their hair short.

The FHRPS’s Newest Surgeons
Dr. Glenn Charles, Secretary of the American Board of Hair Restoration Surgery has specialized in the hair restoration field for over 10 years.

New York-based Dr. Yael Halaas is board certified by the American Academy of Facial Plastic and Reconstructive Surgery and widely sought after for fat transfer, blepharoplasty, endoscopic browlift, cheek lifts, rhinoplasty and hair restoration.

Dr. Shelly A. Friedman has a background in dermatology, is a founder of the American Board of Hair Restoration Surgery and incorporates advanced surgical techniques such as FUE.

Certified by the American Board of Plastic Surgery, Dr. Max Polo specializes in body contouring and breast surgery with over 20 years of medical training and experience.

The Foundation for Hair Restoration and Plastic Surgery, Inc.
800.37o.2883
www.foundhair.com
www.womenscenterforhairloss.com

Source: FHRPS

Environmental Monitoring Guide for Cosmetic Surgery Practices Now Available From Dickson

Worldwide cosmetic surgery practices concerned with drug safety can now obtain a comprehensive technical guide on environmental monitoring from Dickson Company — “Hospital Environmental Monitoring — What You Need to Know About Critical Storage Regulations, Liabilities, Audits, Instrument Selection and Cost Controls.”

Dickson’s Hospital Environmental Monitoring Guide includes reviews and summaries of: the regulatory landscape; liability concerns and regulatory compliance audits; monitoring instrument options; step-by-step guides to matching instruments to application requirements; calibration requirements; environmental monitoring to defray rising energy costs, and purchasing tips.

To obtain a copy of the Guide, please write to: nkovacic@dicksondata.com

Nick Kovacic, Dickson Hospital and Clinical Application Specialist, comments, “All too often, managers of various hospital departments and clinical services tend to think that the regulations and liability issues requiring temperature and/or humidity monitoring are strictly a worry for departments and clinics other than theirs. In truth, there are few areas in a hospital or clinical practice where environmental monitoring is not an issue— for compliance, liabilities, and/or cost controls. Dickson created this guide to enable hospital and clinical practice managers to quickly master the environmental monitoring issues relevant to their organization and the practical steps required for regulatory compliance and liability-proofing operations.”

About Dickson
Dickson Company and its web portal www.dicksondata.com offer the widest selection of temperature data loggers, chart recorders, and alarm thermometers available to worldwide healthcare providers.

Dickson Company
800.757.3747
www.dicksondata.com

Source: Dickson

New Micro-Needle Skin Therapy with Less Risk of PIH, No Downtime

Enhance Ingredient Absorption, Encourage Renewal with BENEV SkinStamp VMT

Mission Viejo, CA—Now medical skin specialists and their patients have a new choice in micro-needle transdermal therapy that creates less potential for post-inflammatory hyperpigmentation and no downtime while still offering great skin rejuvenation results. BENEV Company Inc., an FDA-licensed pharmaceutical manufacturer, introduces a simple new approach to micro-needle skin procedures, SkinStamp Vertical Micro-Needle Therapy (VMT).

This hand-held Class I medical device causes less pain, less bleeding, and reduced risk of post-inflammatory hyperpigmentation compared to other similar devices. It is an effective delivery system for topical skin solutions, creating temporary micro-channels with micro-fine stainless steel needles (0.8 mm length) for ingredients to travel through to deeper layers. It is excellent for all skin types, including Asian and Latin skin, and can even be used on active acne to promote increased oxygen to clogged pores. The mild controlled wound created with the BENEV SkinStamp VMT encourages skin renewal for a healthier looking, more youthful complexion.

Unlike dermal rollers, which penetrate the skin at wide, varying angles, leading to stretching and pulling as the device rolls across the skin, SkinStamp penetrates straight into the skin without stretching or pulling. This reduces bleeding, downtime, and the risk of adverse reactions, such as post-inflammatory pigmentation, on ethnic and sensitive skin types.

SkinStamp is a great treatment to incorporate into patient strategies as preparation, between-treatment results enhancement, and maintenance procedures. For optimal results, the BENEV SkinStamp VMT should be used with BENEV GF Rejuvenating, GF Brightening, or GF Body Care Complex.

About BENEV Company, Inc.
BENEV is committed to serving medical skin care professionals around the world by developing scientifically advanced, effective solutions that promote optimum skin health. All BENEV products are developed in our FDA-licensed drug manufacturing facility with stringent quality control to ensure safety, stability, and efficacy. Available only through physicians. For more information, call 1-888-43-BENEV or go to

BENEV Company Inc.
949-457-2222
www.Benev.com

Source: Benev

Salt Lake City Plastic Surgeon is New President of American Society for Aesthetic Plastic Surgery

Aesthetic Society Elects Top Officers at 2009 Annual Meeting in Las Vegas, NV

New York, NY (May 5, 2009)—Utah plastic surgeon Renato Saltz, MD, is the new President of the American Society for Aesthetic Plastic Surgery (ASAPS). The Aesthetic Society, with nearly 2,400 members, is the leading national organization of board-certified plastic surgeons specializing in cosmetic surgery of the face and body. The election of new officers was held on May 5, during the ASAPS 2009 Annual Meeting in Las Vegas, NV which was attended by plastic surgeons from around the world.

Dr. Saltz is a native of Brazil. He lives and practices in Salt Lake City and Park City, UT. He has been an Aesthetic Society Member since 1995. He is in private practice in Salt Lake City, UT and is the Former Associate Professor of Plastic Surgery, University of Utah. Dr. Saltz is the former Chair of the Symposium and Candidate Liaison Committees, Residents’ Forum, and the International Symposium and serves on the Aesthetic Surgery Journal Task Force. He is a Co-Chair of the Cosmetic Medicine Task Force and a Former Clinical Editor of the Aesthetic Surgery Journal. He is the Education Council Chair and Immediate Past-General Secretary of the International Society of Aesthetic Plastic Surgery (ISAPS). Dr. Saltz has been a visiting professor at 13 academic centers in the United States and Abroad and has given over 350 presentations nationally and internationally. He has published over 100 papers, 31 chapters and edited 6 books in Plastic & Reconstructive Surgery. Dr. Saltz is also the Founder and President of the Image Reborn Foundation of Utah, a retreat center for women recovering from breast cancer, now in its 10th year.

Dr. Saltz has been in practice for 19 years. He received his medical degree from Universidade Federal Rio Grande do Sul School of Medicine in Brazil and served his general surgery residency at Jackson Memorial Hospital at the University of Miami. Dr. Saltz served a plastic surgery residency and fellowship at the University of Alabama at Birmingham He was certified by The American Board of Surgery in 1989 and by the American Board of Plastic Surgery (ABPS) in 1992.

“The Aesthetic Society is at the forefront of change within the field of cosmetic plastic surgery,” says Dr. Saltz. “Our primary mission is to enhance patient care through providing continuing medical education to qualified aesthetic plastic surgeons. We also have a responsibility to educate the public about the safety and benefits of Aesthetic surgery and Cosmetic Medicine, and to help people make better-informed choices.”

Other new Aesthetic Society officers on the Executive Committee are:

President-Elect
Felmont F. Eaves, III, MD of Charlotte, NC. An Aesthetic Society Member since 1999, Dr. Eaves is a partner at Charlotte Plastic Surgery and an attending surgeon at Presbyterian Hospital, Carolinas Medical Center, and Mercy Hospital. Dr. Eaves currently serves as a traveling professor, and a member of the Aesthetic Surgery Journal Task Force. He is the Former Chair of the Finance & Investment and Patient Safety, and Public Education Committees, as well as the past Administration Commissioner. Dr. Eaves has twice been the recipient of the Aesthetic Society’s Simon Frederick’s Award for Best Meeting Panelist, additionally he is the past recipient of the Sherrell J. Aston Award for Best Presentation by a Candidate or Resident, and the Ted Lockwood Award for Excellence in Body Contouring.

Vice President
Jeffrey M. Kenkel, MD of Dallas, TX. An Aesthetic Society Member since 2001, Dr. Kenkel is a professor and Vice Chairman of the Department of Plastic Surgery at The University of Texas Southwestern Medical Center in Dallas. He is Associate Editor of the Aesthetic Surgery Journal and editor of Selected Readings in Plastic Surgery. Dr. Kenkel currently serves as the Secretary of the Aesthetic Surgery Education and Research Foundation (ASERF), and Chair of the Education Commission. He is also Chair of many of the Aesthetic Society’s committees including the Strategic Planning, Time & Place, Program, and ASAPS/ASPS Co-Sponsored Symposium Committees.

Treasurer
James A. Matas, MD of Orlando, FL. An Aesthetic Society Member since 1997, Dr. Matas is in private practice and is the former Chief-of-Staff of Dr. P. Phillips Hospital in Orlando. Dr. Matas currently serves as the Chair of the Continuing Medical Education Committee. He is the Former Vice-Chair of the Communications Commission.

Secretary
Leo R. McCafferty, MD of Pittsburgh PA. An Aesthetic Society Member since 1993, Dr. McCafferty is a Clinical Assistant Professor of Plastic Surgery at the University of Pittsburgh, School of Medicine. He is in private practice and is a plastic surgery consultant to The Pittsburgh Steelers. Dr. McCafferty currently serves as Chair of the Administrative Commission, and is the Former Chair of the Bylaws and Public Education Committees. He also is the recipient of the Aesthetic Society’s Tiffany Award for Best Scientific Presentation.

About ASAPS
The 2400-member American Society for Aesthetic Plastic Surgery (ASAPS), founded in 1967, is the leading organization of ABMS-certified plastic surgeons who specialize in cosmetic plastic surgery. With ASAPS active members certified by the American Board of Plastic Surgery, Canadian active members certified by the Royal College of Physicians and Surgeons of Canada, and International members certified in their countries of origin, ASAPS is at the forefront of innovation in aesthetic plastic surgery.

American Society for Aesthetic Plastic Surgery
888.ASAPS.11 (272-7711)
www.surgery.org

Source: ASAPS