2010 Practice Management Webinar Series

Each webinar also includes a 15 minute complimentary consultation with the presenter in our panel of lecturers. If you request an archive, you may contact the presenter for your consultation. Contact information will be provided within each webinar presentation.  To access archived webinars, scroll down to review topics of interest.

WEBINAR TOPIC - Consultation and Conversion: Maximizing Every Opportunity

Thursday, March 25th, 2010 - 4 pm Pacific / 7 pm Eastern    REGISTER - Click Here

Satisfying the needs of your patients requires active listening, effective communication skills and most importantly creating “memorable events.”  Knowing your clients’ goals and limitations are key in identifying your opportunities with each individual. Additionally, add into the equation creating a memorable experiences,  and you will not only trigger the client to feel good about their choice, but you will begin the foundation which makes clients “invested.”  Clients will become patients and will continue to have services. You will set off the chain of “word of mouth referrals” practices are constantly trying to achieve. Where does the conversion cycle end for your practice? It should not end. Gaining these elemental skills and combining them with extraordinary service will lead to the trigger that creates patients for life.  Presenter: Christine Lapointe

WEBINAR OBJECTIVE:  Attendees will expand their view of the conversion process and leave with a new outlook allowing for the opportunity of increased consultation efficiencies, conversion rates and follow up protocols.


WEBINAR TOPIC - Employee Selection Strategies for Reorganization, Redeployment &  Recovery

Thursday, April 1, 2010 - 4pm Pacific / 7pm Eastern     REGISTER - Click Here

In today’s economy, nearly every organization faces pressure to reduce waste and run at peak efficiency. For many, this means making difficult personnel decisions to eliminate positions that don’t add sufficient value to the organization and either eliminating or redeploying people in those roles. Understanding the strategy behind making excellent choices for the betterment of your business and the personnel that support your operations is key.  During this webinar you will learn what the key components are for reorganizing, redeploying and getting on the road to recovery to a better future for your business. Presenter: Jan Watson



WEBINAR TOPIC - The Art of Bundling Services: New Pricing Strategies Increase Revenue  

Thursday, May 13, 2010 - 4pm Pacific / 7pm Eastern

WEBINAR TOPIC - Skin Care Dispensing Solutions: Tips for Creating a Retail Vertical to Enhance Your Services

Thursday, July 15, 2010 - 4pm Pacific / 7pm Eastern    

WEBINAR TOPIC - Get the Right People on the Bus: Effective Staff Training & Development 

Thursday, September 16, 2010 - 4pm Pacific / 7pm Eastern  

WEBINAR TOPIC - Cross Promotions Boost Sales: Increase Repetitive Treatments Through Customer Loyalty Programs 

Thursday, November 11, 2010 - 4pm Pacific / 7pm Eastern

    

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ATnTechnologies WEBINAR SERIES - ARCHIVES

The Power of PR: Working with the Media to Grow Your Practice - ARCHIVE (Email webinars@aesthetictrends.com to request a viewing absolutely free.)

If you wonder why some medical practices and certain doctors seem to receive all the media coverage, the reason is that they have someone behind the scenes making it happen. Ultimately, the goal of a public relations campaign is to generate exposure for your practice or medspa and your brand by employing a variety of media vehicles to reach your targeted consumer. A well orchestrated public relations program allows you to create long-term relationships with key media that may include editors, writers, producers, researchers, reporters, anchors, presenters, bloggers, and their assistants, associates and colleagues. Find out how to work with the media to grow your practice and avoid the pitfalls of performing your own PR. Presenter: Wendy Lewis.

Enhancing Your Online Brand Through Integrated Social Networking - ARCHIVE (Email webinars@aesthetictrends.com to request a viewing absolutely free.)

Does Facebook generate Facelifts? Can Twitter create brand building buzz for your medspa? Social media platforms are the hottest driving force for aesthetic practices and spas to market their products, promote their brands, and increase revenue streams from all their verticals. Learn how to use the power of socialnetworking - Facebook and Twitter - to connect with customers and bring new customers in the door. Presenter: Wendy Lewis.

Recession Proof Your Medical Spa – ARCHIVE

These are difficult times that we are doing business in, and navigating the waters is becoming more challenging. Join one of the industry's top leaders, Francis Acunzo, CEO and Founder of Acara Partners, for this complimentary webinar on conducting business during a Recession. Mr. Acunzo, who has weathered several recessions in the spa and retail healthcare industries, shares his wisdom and insight into managing your business for success during a downturn economy. He will review his 7 top action items to boost your business: 1) Staying Competitive:Market Differentiation; 2) Operational Efficiency; 3) Exceeding Service Expectations; 4) Staying on Trend; 5) Cost Effective Lead Generation; 6) Building Strong Relationships; and 7) Implementing a Plan.

Medical Malpractice Insurance Variable: Affecting Cost or Availability Part II – ARCHIVE

Join Megan Packard from Professional Liability Solutions in this follow-up webinar. During the first webinar, she touched on two patient related challenges from the economy - patient demand/selectivity and patients demanding concessions.  Both of those challenges create financial strain and potentially increase risk-related issues.  To avoid the potential of further future losses, keeping patient selection and patient care at the top of the priority list will help in the long-run to maintain revenue levels and allow the medical spa/aesthetic practice to reap the greatest rewards when the economy turns again. In this webinar, Megan explores additional challenges that the tough economy creates for medical spas and aesthetic practices.   There are certain areas that get hit harder when the economy falters, leaving many business wondering what to do to survive until things turn around.  Learn how to effectively deal with these challenges and issues.

Brand Strategy: Mission Critical to MedSpa Success in a Downturn Economy – ARCHIVE

Discover the secrets of success through branding your business. Acara's Vice President of Marketing, Debra Roberts will define branding for the small business owner and present the important components of successful brands. Debra will also discuss the importance of a great name and logo, and, more importantly, how your identity must transcend your name and touch the emotions of your audience.

MedSpa Events that Generate $25K or More – ARCHIVE

Join Acara's CEO, Francis Acunzo and Sales Guru, Sandi Unkrur, as they share how Acara has achieved unprecedented sales success at Smartlipo events. In the past 6 months, Acara's clients have held onsite Smartlipo seminars where the Acara team planned, promoted and executed the event, generating over $40K in sales in a single evening! Mr. Acunzo will demonstrate how, with an effective promotions plan, efficient advertising and solid execution, a Medical Spa can succeed even in this challenging economy. Learn how your MedSpa can succeed and achieve record results.

9 Steps to Creating a Medical Spa or Aeshtetic Practice Marketing Plan – ARCHIVE

Webinar Description: You cannot risk your business to fate, you must plan your destiny. Join MedSpa Marketing Guru, Debra Roberts as she takes you through Acara's basic 9 steps to developing your Marketing Plan. Debra will put you on the path of success with a solid plan in hand. This is a process filled webinar where you will learn a structure in which to construct your Marketing Plan. For lead generating tactics to populate your plan with, join Debra or Francis X. Acunzo on their many other webinars.

Medical Malpractice Insurance Variable: Affecting Cost or Availability Part I – ARCHIVE

Webinar Description: Ever wonder why the physician you met at the latest aesthetic training pays a different premium for malpractice than you do? Join Medical Malpractice Insurance expert Megan K. Packard, Executive Vice President of Professional Liability Solutions, as she discusses the variables that affect both the cost and the availability of malpractice insurance for those practicing in the aesthetic industry. Most healthcare providers understand claims can affect the cost and availability, but what else factors into the underwriting process? Ms. Packard assists hundreds of healthcare clients with their medical professional liability insurance. Find out why you can't just swap premium rates with the person sitting next to you in your next medical aesthetic training class!
 
Top MedSpa Service Picks for 2009 – ARCHIVE

Webinar Description: Every year there are a myriad of new services that are presented by the industry technology and product companies. How do you know which ones will be in demand by the MedSpa consumer. Join MedSpa industry expert, Francis X. Acunzo, Acara’s CEO as he identifies his top picks for new products and services available to MedSpa owners.  In addition, he will be discussing consumer trends that will impact MedSpa sales in 2009.
 
Top 10 Reasons Medical Spas Succeed – ARCHIVE

Webinar Description: What creates success? How can you insure success at your Medical Spa? Join Medical Spa Business Expert Francis X. Acunzo, CEO and Founder of Acara MedSpas as he discusses the top 10 reasons he and his team have witnessed why Medical Spas succeed.  Mr. Acunzo speaks to numerous medical spa owners each week, many of whom are experiencing great success. Based upon review of hundreds of medical spas nationwide, learn how to ensure success at your Medical Spa.